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The D2C Disruption

...In Personal Care and Beauty

Companies

Brandless Secures $240-Million Investment From Softbank

Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.]

Look Fabulous Forever Launches At-Home Selling Program

UK-based Look Fabulous Forever has launched its At Home home selling program, a sales-representative-based retail scheme similar to those of direct-selling brands, such as Avon. According to the brand of cosmetics for elderly women, the program provides customers and sellers the opportunity to socialize and test the company's collection of beauty products. In early 2018, the company implemented a brand refresh, which included a packaging and design revision.[Image Credit: © Look Fabulous Forever]

Avon Names Conversano Head Of Company's Expanded Digital Operations


Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]

Lime Crime Marks 10th Year By Opening For Business At Selfridges

Lime Crime, makeup brand with cult following, celebrated its 10th anniversary by launching its products at Selfridges' beauty department. Know for its “colorful, vegan and cruelty-free products”, Lime Crime was launched when online beauty retail or ecommerce was relatively beginning. Its popularity among YouTube beauty bloggers helped make the company popular. According to the company, its decision to launch in Selfridges was prompted by the fact that the UK is its second largest market.[Image Credit: © Lime Crime]

Birchbox Launches Redesigned Website To Emphasize Subscription Box Service


Birchbox Inc. has redesigned its website to highlight its monthly subscription box services. According to the company, the relaunched website comes with a “streamlined product selection”, a more user-friendly navigation menu, and better-looking design, compared with the previous version of the online home. Also, the company plans to change the website's design theme every month. [Image Credit: © Birchbox, Inc.]

L'Oreal Partners With Casino Group To Open Multi-Brand Pharmacies In Paris

L'Oreal's pharmacy business Le Drugstore Parisien has partnered with mass retailer Casino Group to open the first two multi-brand pharmacy stores in Paris. Located in the city's high-end 6th and 9th districts, the stores sell a wide range of products, including cosmetics, dry cleaning, accessories, and snacks. L'Oreal brands, such as L'Oreal Paris, Maybelline, and Garnier, will also be featured.[Image Credit: © L'Oreal]

MDacne's Online Payment Deal With AskToPay Makes It Easy For Teenagers To Complete Transactions

Dermatology company MDacne has signed a partnership with AskToPay, an online payment platform for teenagers. One of Mastercard's startup of the year awardees, AskToPay allows teenagers, MDacne's target market, to send payment requests to their parents and complete their transaction with the acne treatment company. Teenagers will find AskToPay's technology convenient to use, the payment service provider said. [Image Credit: © MDalgorithms Inc.]

Ancora Investment Holdings Invests In Vapour Organic Beauty

Ancora Investment Holdings said it has invested in Vapour Organic Beauty, a natural luxury cosmetics brand. Founded by natural cosmetics industry pioneers Krysia Boinis and Kristine Keheley, Vapour Organic Beauty focuses on making high-end natural color cosmetics. Its mission is to serve a diverse clientele made up consumers from across age, race, and gender groups, the company said. [Image Credit: © Vapour Beauty LLC]

Innovations

HiMirror Measures Skin, Recommends Treatment Options

HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: © Cal-Comp Big Data, Inc.]
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